The Modern Customer Journey: Converting Browsers into Buyers

This resource is published by Acquia


The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex. Consumers today have far more options for every step of the journey, from initial product research to content consumption and final purchase. 

Complicate these options with the distractions consumers face at every turn, and it’s a wonder transactions are ever made. To be effective as a retailer, it’s paramount to understand how a consumer browses and buys in today’s market, and then to use data to make decisions and drive personalised experiences tailored to each and every consumer.

This whitepaper explores today's modern shopping journey and reveals how to make the most of today's consumers. Download this paper now to find out more.


Related categories
Marketing Analytics, Marketing Strategy, Customer Analytics, Customer Relationship, Consumer Analytics, Data Mining, Digital Marketing, Online Marketing, Data-Driven Marketing, Targeting, Display Advertising


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