The role of CIO in a world where experience rules
This resource is published by Adobe
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations. The pandemic has played its part with the acceleration of digital transformation projects. However, the shift in expectations of user experiences are continuing to drive change. Therefore, CIOs are now charged with the responsibility to support genuinely unique experiences for both their employees and customers.
In this report, we explore the complexities of being a CIO in a world where experience rules. We outline how to succeed in a role that not only involves juggling various moving parts but one that continues to grow in scope. Read now to find out more.
Customer Interaction, Email Campaigns, Email Campaigns, Marketing Campaigns, Customer Data, Collaboration, Technology, Modern Marketing, Marketing Automation, Marketing Automation