To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer base, this guidebook shows how marketers can achieve top performance when they bring these channels together. This requires aligned messaging, campaign objectives, and blended data across Google, Facebook, eCommerce marketplaces, and others. It’s clear that having across-channel view of performance is the best way to measure success and refine your campaigns.
In this guidebook Marin Software will stress the importance of looking at your advertising program holistically, with actionable tactics for optimizing the entire customer journey.