Email Marketing Whitepapers

Published: Oct 13, 2022

The Relationship Marketer’s Playbook For Holiday Planning 2022

Sleigh your 2022 holiday marketing efforts with this tree-mendous guide Summer holidays are coming! You might still be wearing layers and cooking...

Published: May 09, 2022

The Data-Driven Enterprise: A Guide to Maximising the Value of your Data

This eBook covers the six practical steps your organization can take to become data-driven and how other organizations are using data to better customer...

Published: Oct 13, 2022

A Marketer’s Guide to Building Loyalty

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing deal, or a more convenient location for...

Published: Nov 08, 2022

Relationship Marketing: Drive revenue, create personalized experiences, and deliver a unique value exchange across the entire customer lifecycle

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does...

Published: Nov 24, 2022

The complete guide to first-party data

$19.2 billion. That’s the amount of money that was spent just two years ago on third-party data (data collected from sources like websites and...

Published: Aug 23, 2022

Banking on Great Conversations

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers who were still digital holdouts into the same situation:...

IDC: Electronic Signatures Accelerate Business

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford disruption of vital documents. Adopting electronic...

Published: Dec 21, 2021

20 Important Benefits of Social Media Marketing Every Business Should Know

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. Read now to find...

Published: Mar 16, 2022

Inbound vs. Outbound Marketing: which one to use in 2022?

Inbound marketing is the practice or methodology of drawing customers into your business. On the other hand, outbound marketing is the practice or...

Published: Sep 27, 2021

The Inner Circle Guide to Omnichannel

Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers...

Published: May 30, 2022

How Michaels Transformed Its Personalization Strategy: Unlocking Greater Loyalty & Engagement

Michaels has always understood the value of personalization. But as the craft retailer’s reach has expanded in both the digital and brick-and-mortar...

Published: Mar 14, 2022

14 experienced marketers share their secret CRO tips & tricks

We all want the same thing from our website: visitors that convert. That’s probably why searches for CRO (conversion rate optimization) have...

Published: Jul 05, 2022

7 trainable soft skills for outstanding agents

The average contact centre manager spends 35% of their time looking for coaching opportunities, but only around 7% of their time actually coaching....

Acquisition tools for your E-commerce Website

In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to...

Email Marketing

The Relationship Marketer’s Playbook For Holiday Planning 2022

The Data-Driven Enterprise: A Guide to Maximising the Value of your Data

A Marketer’s Guide to Building Loyalty

Relationship Marketing: Drive revenue, create personalized experiences, and deliver a unique value exchange across the entire customer lifecycle

The complete guide to first-party data

Banking on Great Conversations

IDC: Electronic Signatures Accelerate Business

20 Important Benefits of Social Media Marketing Every Business Should Know

Inbound vs. Outbound Marketing: which one to use in 2022?

The Inner Circle Guide to Omnichannel

How Michaels Transformed Its Personalization Strategy: Unlocking Greater Loyalty & Engagement

14 experienced marketers share their secret CRO tips & tricks

7 trainable soft skills for outstanding agents

Acquisition tools for your E-commerce Website

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