Market Research Whitepapers

Published: Sep 22, 2023

Drive High Quality Conversations on the WhatsApp Business Platform

Goodbye broadcasts, hello conversations. Messaging is a new medium that requires a new model of interaction. To make the most of the messaging opportunity,...

Published: Sep 22, 2023

Can Your Customers Hear You? How Business Messaging Can Help You Break Through The Noise

Can your Customers Hear You? Streaming media. Social channels. Email marketing. As our media landscape continues to evolve, so too does the battle...

Published: Sep 22, 2023

Drive High Quality Conversations on the WhatsApp Business Platform

Goodbye broadcasts, hello conversations. Messaging is a new medium that requires a new model of interaction. To make the most of the messaging opportunity,...

Published: Sep 22, 2023

Transforming From Transactional to Conversational Customer Care

Transforming from Transactional to Conversational Customer Care. This guide helps you discover how the WhatsApp Business Platform can be a critical...

Published: Jun 08, 2023

Top 10 Capabilities

See how Adobe data, insights, and audience solutions help you understand your customers better and create personalised experiences. Delivering truly...

Published: Sep 22, 2023

Drive High Quality Conversations on the WhatsApp Business Platform

Goodbye broadcasts, hello conversations. Messaging is a new medium that requires a new model of interaction. To make the most of the messaging opportunity,...

Published: Apr 27, 2023

The 4 Essential Steps to Influencer Marketing Success

With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...

Published: Sep 18, 2023

IDC white paper: The untapped value of unstructured data

Unstructured data — customer contracts, product specs, employee handbooks, and so much more — makes up 90% of your business data, according...

Published: Sep 22, 2023

E-commerce: 9 Conversational Flow Templates

Use this guide as a stepping stone to create helpful, relevant conversations with customers. These sample conversational flows provide you with a...

Published: Sep 18, 2023

Hope is NOT a strategy: Secure your business with the Content Cloud

Seems like every week there's news of another security breach. Ponemon Institute has found that the typical data breach costs an average of $3.9 million,...

Published: Jun 08, 2023

The truth about Adobe data, insights, and audience solutions

Three misconceptions that shouldn’t keep you from delivering a superior customer experience. Adobe data, insights, and audience solutions...

Published: Mar 21, 2023

Data, Insight, Action: Machine Learning & AI for Marketing Analytics

It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...

Published: Aug 30, 2023

A data security ebook: Protect your business with the Content Cloud. We'll show you how to secure your most valuable information

Seems like every week there's news of another cybersecurity breach. Ponemon Institute has found that the typical data breach costs an average of $3.9...

Published: Sep 22, 2023

Transforming From Transactional to Conversational Customer Care

Learn how the WhatsApp Business Platform helps evolve the customer experience, increase agent efficiency, and drive revenue.

Market Research

Drive High Quality Conversations on the WhatsApp Business Platform

Can Your Customers Hear You? How Business Messaging Can Help You Break Through The Noise

Drive High Quality Conversations on the WhatsApp Business Platform

Transforming From Transactional to Conversational Customer Care

Top 10 Capabilities

Drive High Quality Conversations on the WhatsApp Business Platform

The 4 Essential Steps to Influencer Marketing Success

IDC white paper: The untapped value of unstructured data

E-commerce: 9 Conversational Flow Templates

Hope is NOT a strategy: Secure your business with the Content Cloud

The truth about Adobe data, insights, and audience solutions

Data, Insight, Action: Machine Learning & AI for Marketing Analytics

A data security ebook: Protect your business with the Content Cloud. We'll show you how to secure your most valuable information

Transforming From Transactional to Conversational Customer Care

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