Marketing Analytics Whitepapers

Published: Nov 22, 2022

Omnichannel Loyalty

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain. It shouldn’t be, especially when a successful...

Published: Jan 26, 2023

Relationship Marketing Guide: Create the customer relationships that last

TO DISCOVER IN THIS GUIDE : With the recent drive towards consumer privacy over the last decade, things are changing for marketers. As the world...

Published: Jan 11, 2023

4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to make it valuable. And if that’s possible,...

Published: Jan 06, 2023

The Future of Creative Experiences

About the Report Creative obstacles and opportunities in an evolving workplace. We surveyed 400 US-based creative professionals to find out how...

Published: Jan 24, 2023

Zero Party Data Revolution in Ecommerce

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing professionals...

Published: Feb 02, 2023

2023 Digital Trends

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities, where the way we engage in digital spaces is...

Published: Jan 24, 2023

Converse Case Study

This case study describes the effects of deploying Customer Engagement Platform at Converse online store, a franchise operated by Orbico. Our cooperation...

Published: Jan 13, 2023

The Zero-Party Data Playbook 2022

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented plans to comprehensively curtail third-party...

Published: Jan 24, 2023

Recession Survival Guide for eCommerce: How to cope with the new paradigms of customer behaviours in the high inflation environment and maximize revenue growth … the Lean Way

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our lives on all levels. Naturally, changes did not omit...