Use Messaging to Maximize Your Ad Spend
If you’re not executing on that digital ad spend with the right strategic approach, that massive spend might not get you the return on investment...
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Published: Sep 22, 2023
Published: May 24, 2023
6 Pillars Powering Cross-Channel Personalization
The days of status quo, one-size-fits-all marketing are over.
When it comes to customer engagement, the ability to deliver personalized 1:1 experiences...
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Published: May 24, 2023
MarTech RFP Guide: Plan, Write, & Manage a Successful Proposal
Plan, Write, & Manage a Successful Proposal
If you find the idea of managing and drafting a Request for Proposal (RFP) one of the more cumbersome...
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Published: Nov 23, 2023
8 MUST-ASK QUESTIONS FOR: Agencies & Enterprise Brands Evaluating Influencer Marketing Platforms
Influencer marketing has gone from a mere fling to a full-blown love affair in the C-suite. This is primarily thanks to the rise of social content creators...
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Published: Nov 23, 2023
8 MUST-ASK QUESTIONS FOR: Agencies & Enterprise Brands Evaluating Influencer Marketing Platforms
Influencer marketing has gone from a mere fling to a full-blown love affair in the C-suite. This is primarily thanks to the rise of social content creators...
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Published: Aug 10, 2023
Here’s why leadership should care about company fonts.
You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...
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Published: Jun 02, 2023
4 Steps for Better Relationships, Retention and Revenue
Today’s successful marketers are putting their primary focus on maximizing the value of existing customers. Building sustained customer relationships...
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Published: Jun 02, 2023
How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation
Customer experience (CX) has historically been a marketing team mandate to innovate across sales, service and commerce. But retail teams have increasingly...
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What makes a workflow management system great?
No matter which corner of your company (or your couch) you occupy, you know that work is getting done. Plans are being made, invoices paid.
But ...
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Published: Oct 14, 2022
Inspiration Guide: 40+ Customizable Campaigns That Can Help Take Your Customer Engagement Program to the Next Level
Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of...
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Managing Up: The Do's And Don'ts And Why It's Important For Success
Managing up is all about making your manager’s life easier.
Hold up! Why would you want to make their life easier?!...
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Entrega de contenidos personalizados para Dummies
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de auxilio, muchas personas se refugian en sus...
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Building Digital Resilience - How marketers can succeed without third-party cookies
There’s been a lot for marketers to lament in the past year—and the imminent reduction in access to third-party identifiers (3PIDs) is part...
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2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like,...
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