Marketing Technology Whitepapers

Published: Nov 18, 2022

4 Traits of Effective Remote Support Tools

An IT Buyer’s Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education is delivered across higher ed institutions,...

Published: May 09, 2022

The Data-Driven Enterprise: A Guide to Maximising the Value of your Data

This eBook covers the six practical steps your organization can take to become data-driven and how other organizations are using data to better customer...

Published: May 09, 2022

Using Data to Drive Business Value

This MIT Tech Review Insights Report explores how organizations are using data to drive business value, especially during turbulent times such as...

Published: Nov 10, 2022

Top five things to consider when choosing a CRM System in 2022

A CRM system touches every part of your business. It is one of the most critical enablers of your business growth: So, selecting the right one for you...

Published: Oct 07, 2022

Meet Changing Consumer Expectations: How Marketers are Adjusting their Commerce Strategies in Light of Shifting Behaviors

To learn more about the impact of shifting consumer behaviors, PayPal partnered with AdWeek to better understand how marketing and commerce decision makers...

Published: Oct 13, 2022

A Marketer’s Guide to Building Loyalty

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing deal, or a more convenient location for...

Published: Nov 08, 2022

Relationship Marketing: Drive revenue, create personalized experiences, and deliver a unique value exchange across the entire customer lifecycle

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does...

Published: May 09, 2022

The Guide to Building a Winning Data Strategy

This MIT Sloan Management Review Executive Guide covers why culture is the greatest barrier to success, how actioned analytics drive new customer...

Published: Nov 30, 2022

Surpass the competition in financial services with complete and seamless collaboration

In 2020, the financial services industry was forced into a sudden acceleration of digital transformation following the start of the COVID-19 pandemic....

Published: Oct 07, 2022

Limitless potential. One powerful payment platform

In the quickly-growing and ever-evolving digital gambling industry, success demands a secure, compliant, and unified payment solution. In the digital...

Published: Oct 20, 2022

The marketer’s guide to moving with agility

There’s nothing more gut-wrenching than seeing an Olympic hurdler stumble out of the blocks at the start of a make-orbreak heat. What should be an...

Published: Oct 20, 2022

Adobe Workfront solves critical business challenges

Today’s work is more complex, connected,and digital than ever before. Remote employees need to collaborate with colleagues across multiple time zones....

Published: May 09, 2022

Data-Driven Reinvention

This eBook covers the benefits of becoming data-driven and the three stages that will get you there. Organizations that are data-driven are reinventing...

Published: May 09, 2022

How Treating Data as a Strategic Asset Drives Growth

This IDG eBook explores how organizations can build a successful and sustainable data approach to capitalize on data-driven decision making and outcomes....

Marketing Technology

4 Traits of Effective Remote Support Tools

The Data-Driven Enterprise: A Guide to Maximising the Value of your Data

Using Data to Drive Business Value

Top five things to consider when choosing a CRM System in 2022

Meet Changing Consumer Expectations: How Marketers are Adjusting their Commerce Strategies in Light of Shifting Behaviors

A Marketer’s Guide to Building Loyalty

Relationship Marketing: Drive revenue, create personalized experiences, and deliver a unique value exchange across the entire customer lifecycle

The Guide to Building a Winning Data Strategy

Surpass the competition in financial services with complete and seamless collaboration

Limitless potential. One powerful payment platform

The marketer’s guide to moving with agility

Adobe Workfront solves critical business challenges

Data-Driven Reinvention

How Treating Data as a Strategic Asset Drives Growth

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